Client Success:
Nootrient

Client
Nootrient

Industry
Lifestyle Supplement Brand

Term
2024 - Present

About
Nootrient, a lifestyle supplementation brand, approached Bridge Creative Agency to help establish an authentic and engaging presence on Instagram. The goal was to create content that accurately represents their wellness-focused brand image and provides value-driven information to their followers about sustainable health, education, and self-care.

Services
Social Media Strategy
Content Ideation
Creative Direction
Content Creation
Engagement Management

+14,600
Collective Views on Organic Reels

+300
Growth in Followers

+15,800
Account Average Monthly Views

Key Wins

Developed a Visual Brand Direction

Established a cohesive visual identity that resonates with Nootrient’s target audience.

Content Strategy That Resonates

Crafted a content strategy aligned with the vision and values of the brand owners, ensuring authenticity and connection with the community.

Value-Driven Approach

Delivered consistent, value-driven content that directly addressed the audience’s pain points in finance, faith, and leadership. This strategy fostered trust, positioning Dr. Conner as a go-to expert.

Collaborative Success

Fostered a successful collaborative experience with the brand owners, their marketing team, and contractors, ensuring smooth execution and a unified creative direction.

Content Strategy

  • Nootrient’s content strategy emphasized the visual representation of real individuals living out the wellness lifestyle. By featuring people who align with Nootrient’s target audience, the brand was able to create an authentic, relatable image that resonated with its followers.

  • Nootrient’s strategy also included showcasing the benefits of its products through content that aligned with its wellness mission. Posts featured the product in use, highlighting its role in supporting a sustainable and healthy lifestyle. This helped position the brand as not just a supplement provider, but a lifestyle partner.

  • A core component of Nootrient’s strategy was providing valuable information to followers. The content focused on self-care and wellness, backed by science and research. This educational approach solidified Nootrient’s position as a trusted brand in the wellness space.

  • Nootrient’s content sought to empower its audience, encouraging followers to take charge of their health and wellness journeys. This was done through motivational posts, tips, and real-life success stories that encouraged participation and interaction.

  • The visual elements of Nootrient’s social media were strategically crafted to align with its wellness brand. The colors, imagery, and design were all carefully chosen to reflect the healthy, sustainable lifestyle the brand stands for, making the brand feel cohesive and trustworthy.

“Noelle provided social media strategy and direction, and often presented content that surpassed expectations.”

— Tala, CEO of Nootrient