Nootrient
About
Nootrient, is a lifestyle wellness brand built by a team of a mental health practitioner and physical therapist who understands the intersection of artistry, performance, and holistic health. With a vision to support dancers and active performers through science-backed supplements, the brand set out to carve its place in a competitive market by building an authentic online presence that reflects both credibility, education, and culture.
Client’s Goal
When Nootrient partnered with us, they were at the very beginning of building their online presence, starting with just under 30 followers. Their goal was to establish credibility in the active artist space, grow an engaged community, and create a strong foundation for long-term brand awareness. Over the course of a year and a focused 90 day project, my team and I set out to craft a cohesive campaign that various creative medium, supported by a $5K Meta ad budget, to test creatives, drive follower growth, and position the brand as a trusted name in their industry.
Industry
Lifestyle Supplement Brand
Term
September 2024 - Present
Roles
Art Direction
Creative Direction
Content Creation
Content Ideation
Social Media Strategy
Strategy & Execution
Campaign & Development
Crafted a focused 90-day campaign plan, combining a founder-led video, campaign video, taste test reels, and UGC content to create a cohesive narrative that connected authenticity with brand credibility.
Content Production
Directed and collaborated on the production of a founder video while briefing UGC creators to deliver raw, lifestyle-driven content that could perform across both paid ads and organic platforms.
Marketing Collaboration
Together with the marketing team, we managed and optimized a $5K Meta ads budget, testing different copy, visuals, and audience segments to identify the highest-performing creative combinations.
Community Growth
By pairing organic storytelling with paid amplification, we grew the brand’s audience from 30 followers to 7,700+ in just 90 days, building both visibility and engagement.
“Noelle provided social media strategy and direction, and often presented content that surpassed expectations.”
— Tala, CEO of Nootrient