About
K-Ramen Cafe was designed to embody the perfect balance of tradition, modernity, and playfulness. To capture the idea of quickness and approachability, we paid homage to the rabbit, a traditional symbol of swiftness in Korean culture. The rabbit not only represents speed and diligence but also brings a sense of warmth and charm, making the brand instantly appealing to our target audience of Gen Z and Millennials in Metro Atlanta.

Client’s Goal
Every element of K-Ramen Cafe’s design was crafted with the goal of creating a welcoming and vibrant experience. The playful rabbit icon and cute design details reflect the lightheartedness and energy of our brand, drawing in a generation that values authenticity and creativity. Whether stopping in for a quick bowl of ramen or sharing moments with friends, K-Ramen Cafe blends tradition with modern culture, offering an approachable space where delicious food and fun meet.

Industry
Food & Beverage

Client
K-Ramen Cafe

Term
2024

Roles
Branding
Graphic Design
Product Design